Privacy policy

This privacy policy describes how might collect, store and use your personal data while you’re interacting with the site – whether that’s just popping in from Google, researching specific content or signing up for the newsletter.

We reserve the right to update this from time to time.

Last updated: 25 January 2021.

Who we are

Money Talk is a personal finance website from journalist Qin Xie. You can find out more about this here.

What personal data we collect and why we collect it


Money Talk uses Google Analytics and Jetpack from Automatic, both of which track visitors to the site. You should read their privacy policy in detail: Google Analytics / Jetpack from Automatic.

From our perspective, your data is anonymised so we don’t know who you are, but we do get a snapshot of the information you’ve made publicly available.

This might include things like your age and gender or where you’re visiting the site from, but we certainly don’t know your name and address or indeed what you had for dinner.

We use this information to get a sense of who you are, what you’re interested in and why you’re visiting Money Talk – this in turn helps us to create better content.

For example, we might see that 90% of our readers spent five minutes or more on one post. That suggests we did something right – it was interesting enough for you to stay on the page – so we should write about more of the same in future.


The information we have about you, such as the analytics data, is collected via cookies saved on your computer by your web browser. Every website you visit will have its own cookies.

Again, the information is anonymised so we don’t have any of your personal details. But if you say clicked through to our advertisers or one of the affiliate links, they will know you’ve reached them through us.

Embedded content from other websites

Articles on this site may include embedded content (eg videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. You should therefore visit their website to read up on their privacy policy.

By the way, if you sign up for our newsletter through this site, you should also review Substack’s privacy policy. Those subscribed to the premium newsletter should also familiarise themselves with the Stripe privacy policy.

Who we share your data with

We don’t hold any of your personal information if you just browse the site.

However, if you contact us via email, we will hold your email address and any other information you share with us. We won’t share this information without your consent, unless legal obligations forces us to act otherwise.

How long we retain your data

If you contact us, your email will be held on file indefinitely until we consider it no longer relevant to our business needs.

What rights you have over your data

If you have contacted us, you can request to see what personal data we hold about you, including any data you have provided to us.

You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

You can make this request through emails listed on the Contact page.

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